This is what's known as "post-consumption marketing," or advertising that continues after a product is used and reaches people who do not use the product
A custome lothsome to the eye, hatefull to the Nose, harmefull to the braine, dangerous to the Lungs, and in the blacke stinking fume thereof, neerest resembling the horrible Stigian smoke of the pit that is bottomelesse A Counterblaste to Tobacco Written by King James I of England in 1604, A Counterblaste to Tobacco is one of the earliest diatribes against smoking
1942 R.H
Don't assume that the argument, "consumers will understand what we really mean here," is going to win the day, when there are other plausible interpretations of your claims
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