Our cigarette business is based on understanding and meeting the preferences of todays adult smokers with products that are manufactured to high standards and marketed responsibly
of note, the proportion of non-smokers who started using electronic smoking devices was rather low.7 Recent data from the Behavioural Risk Factor Surveillance System (BRFSS) suggest that the use of electronic cigarettes is increasing among never-smokers, to nearly 2 million US adults in 2016.8 The mean prevalence of never-smokers who smoked electronic cigarettes at least once ranges from 0.1 to 3.8%.7,9,10 Those electronic cigarette users who have never smoked conventional cigarettes are defined as sole electronic cigarettearette users in the literature
If we accept advertising tobacco, I can see problems with targeting children, with their limited education, self-awareness, and ability to regulate their behavior, but how is differentiating adults and marketing to different groups a problem for some groups but not others
They feature various flavors, are packed tightly so that the flower is kept intact when smoking, and are easy to hold
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