"At the time, there was an attitude that the only people who smoked filters were women and sissy men," Jackler said
68 (Emphasis added.) The Roper Organization prepared a study for PM in 1979 on the attitudes of menthol smokers and that (m)enthol smokers express slightly less desire to quit smoking than do non-menthol smokers39% would like to quit, versus 43% of non-menthol smokers.69 Burrows' analysis of key market trends of the 1960s concluded the tendency to switch from non-menthol to menthol rather than quit was important for Kool's rise in this decade: The key trend for Kool was the emerging importance of younger adult Black smokers in the market
46 47 The tobacco industry considered packaging to be their most effective marketing tool
The nations largest tobacco company, Altria, said it will carefully review the proposed rule. The company, which makes Marlboro, was not part of the industry lawsuit
Two common ones are propylene glycol and vegetable glycerin, though manufacturers sometimes also use polyethylene glycol and what's known as medium chain triglycerides (MCTs), such as coconut oil
